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E-mail
sales63@handelsen.cn
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Phone
18514427448
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Address
Beijing Shunyi District Xuhui Airport Center C-1035
Beijing Handasen Machinery Technology Co., Ltd
Beijing Handa Sen Machinery: Deeply cultivating vertical supply chain to empower global industrial upgrading
Date: 2025-08-15Read: 6
On June 24, 2025, the Shanghai New International Expo Center was crowded with people, and the 23rd World Pharmaceutical Raw Materials China Exhibition (CPHI China 2025) was being held. In front of the exhibition booth of Beijing Handa Sen Machinery Technology Co., Ltd., the German Elma ultrasonic cleaning machine attracted many pharmaceutical technicians to stop by for its precise cleaning effect achieved by high-frequency vibration wave technology. This device, which can remove small pollutants in a short period of time, is a reflection of Han Dassen's 15 years of technical strength in the field of European industrial product imports.
As a bridge connecting European industrial masterpieces with the Chinese market, the development history of Handelson is quite legendary. The company was formerly known as Handelsen, founded in Hamburg, Germany in 2007. In March 2012, Beijing Handelsen Machinery Technology Co., Ltd. was officially established, forming a vertical supply system of 'source factory sales, business logistics, after-sales technical services for the Chinese market'. This model breaks the traditional hierarchical agency barriers. Through in-depth cooperation with more than 1800 factories in European countries, such as Germany and Italy, it has obtained the general agency rights of more than 30 brands in China, such as Burocco, Grindaix, Nuding, and Unimec, and has realized the double optimization of price and delivery time.
In the field of industrial automation, Handelson's technology solutions have been widely applied in key industries such as metallurgy, chemical, energy, and automotive. The Grindaix rolling mill bearings provided to Baowu Steel have doubled the service life of the equipment and saved the company 8 million yuan in maintenance costs annually; The Burocco corrosion-resistant valve customized for Wanhua Chemical can operate stably from -50 ℃ to 200 ℃, reducing the failure shutdown rate by 90%. The achievement of these results is attributed to the full chain service system established by the company, from product selection to after-sales support. The 400 after-sales service hotline and the 'first inquiry responsibility system' ensure that customer satisfaction reaches 98.6% in 2024, with a return and exchange rate of less than 0.3%.
In 2025, Henderson will accelerate its global layout, launch the 'the Belt and Road' market expansion plan, set up overseas warehouses in Southeast Asia and the Middle East, and radiate its business to more than 20 countries. This measure is complementary to the company's sustainable development strategy, and its agent Hielscher ultrasonic homogenizer has taken the lead in the wave of green manufacturing by optimizing energy consumption design, saving 30% energy compared to traditional equipment. At the CPHI exhibition, Handelson not only showcased Elma cleaning machines, but also partnered with the Swedish AQ brand to provide customized solutions for the pharmaceutical industry's' high cleanliness, high reliability 'needs, and reached multiple cooperation intentions on site.
While developing its business, Henderson never forgets to fulfill its social responsibility. In 2024, the 'Industrial Education Support Plan' will be launched to donate training equipment worth 2 million yuan to vocational colleges in the central and western regions, contributing to the cultivation of industrial and technical talents. The company leader stated that Henderson will continue to deepen its cooperation with European industrial enterprises, empower the upgrading of China's manufacturing industry with technological innovation, and contribute the 'Chinese solution' to global industrial development.
From Hamburg, Germany to Beijing, China, from a single trade to a comprehensive service provider, Handelson is steadily moving from an industrial product importer to a global industrial ecosystem builder with vertical supply chain as its core competitiveness. In the context of intelligent manufacturing and green development, this enterprise, which has been deeply involved in the industry for fifteen years, is expected to write a more brilliant chapter.